t1k:web:content:copywriting

Field	Value
Module	`content`
Version	`1.7.0`
Effort	`medium`
Tools	—

Keywords: conversion, copywriting, CTA, email, headline, landing page, marketing

How to invoke

/t1k:web:content:copywriting
[copy-type] [context]

Copywriting

Formulas, templates, patterns, and writing styles for high-converting copy.

When to Use

Writing headlines/subject lines, landing page copy, email campaigns
Social posts, product descriptions, CTA optimization, A/B variations
Applying custom writing styles from user documents

Writing Styles

Load: references/*.md | Default catalog: assets/writing-styles/default.md (50 styles)

Extract styles from multi-format files:

python $HOME/.claude/skills/copywriting/scripts/extract-writing-styles.py --list        # List files
python $HOME/.claude/skills/copywriting/scripts/extract-writing-styles.py --style <name> # Extract style

Formats: .md .txt .pdf .docx .xlsx .pptx .jpg .png .mp4 (docs/media need GEMINI_API_KEY)

Copy Formulas

Load: references/copy-formulas.md

Formula	Structure	Best For
AIDA	Attention → Interest → Desire → Action	Landing pages, ads
PAS	Problem → Agitate → Solution	Email, sales pages
BAB	Before → After → Bridge	Testimonials, case studies
4Ps	Promise → Picture → Proof → Push	Long-form sales
4Us	Urgent + Unique + Useful + Ultra-specific	Headlines
FAB	Feature → Advantage → Benefit	Product descriptions

Headlines

Load: references/headline-templates.md

Patterns: “How to [X] without [Y]” • “[Number] ways to [benefit]” • “The secret to [outcome]” • “Why [belief] is wrong”

Email Copy

Load: references/email-copy.md

Subject lines: Curiosity gap • Benefit-driven • Question • Urgency

Landing Pages & CTAs

Load: references/landing-page-copy.md | references/cta-patterns.md

Hero: Headline (promise) → Subheadline (how) → CTA (action) → Social proof CTAs: “Start [verb]ing” • “Get [benefit]” • “Yes, I want [benefit]“

Workflows

Workflow	Purpose	Use When
`references/workflow-cro.md`	CRO optimization (25 principles) + plan creation workflow	Conversion optimization & CRO plan requests
`references/workflow-enhance.md`	Copy enhancement	Improving existing copy
`references/workflow-fast.md`	Quick copy generation	Simple, time-sensitive requests
`references/workflow-good.md`	Quality copy with research	High-stakes content

References

File	Purpose
`references/writing-styles.md`	30 writing styles quick reference
`references/copy-formulas.md`	AIDA, PAS, BAB, 4Ps, FAB formulas
`references/headline-templates.md`	Headline patterns & templates
`references/email-copy.md`	Email copy patterns
`references/landing-page-copy.md`	Landing page structure
`references/cta-patterns.md`	CTA optimization
`references/power-words.md`	Power words by emotion
`references/social-media-copy.md`	Platform-specific copy
`scripts/extract-writing-styles.py`	Extract styles from multi-format files
`templates/copy-brief.md`	Creative brief template

Agent Integration

Primary: fullstack-developer | Related: brand-guidelines, content-marketing, email-marketing

Best Practices

Lead with benefit, not feature | 2. One CTA per piece
Specificity > vague claims | 4. Read aloud—if awkward, rewrite
Test headlines first | 6. Match copy to awareness level

Outputs

IMPORTANT: Organize the outputs following the project’s file organization conventions (see docs/project-organization.md if available, or use kebab-case paths under a content/ directory).

Gotchas

Copy A/B tests need traffic floor of ~5k impressions per variant — under that, signal is noise and you’ll declare a winner that’s a coin flip.
LLM-drafted copy MUST be brand-voice audited — auto-generated copy drifts toward generic tone within 3 iterations.
ICP-mismatch copy looks fine in isolation — only real users surface the dissonance; ship to 5%, listen, then expand.