t1k:marketing:b2b:competitive-positioning

Field	Value
Module	`b2b`
Version	`0.2.4`
Effort	`medium`
Tools	—

How to invoke

/t1k:marketing:b2b:competitive-positioning

Competitive Positioning

Equips the Playable Labs sales lead and BD team with a clear, defensible competitive narrative against the most common alternatives a prospect considers: Luna Labs, Vungle Creative Labs, ConsumerAcquisition, and the DIY in-house creative team. Covers differentiator mapping (output quality, turnaround speed, data integration, genre specialization, revision policy), objection-handling scripts for each competitor, and a keep-it-honest section on where competitors genuinely lead so the team never oversells. Updated as the competitive landscape shifts.

When to Use

Preparing for a discovery call where the prospect mentions they are evaluating Luna Labs or Vungle Creative Labs as alternatives
Responding to a pricing objection rooted in “we can do this cheaper in-house” with a total-cost-of-ownership reframe
Refreshing the competitive battle cards after a competitor announces a new product, pricing model, or partnership

Status

Stub — deepen iteratively via /t1k:sync-back as real usage surfaces priority.

References

See brainstorm: theonekit-core/plans/reports/sales-modules-brainstorm-260527-1625.md
Cross-kit: t1k:contract-review (clause review), t1k:negotiation (multi-round playbook) — both ship from theonekit-core:t1k-extended