t1k:marketing:ua:attribution
| Field | Value |
|---|---|
| Module | ua |
| Version | 1.8.4 |
| Effort | high |
| Tools | — |
How to invoke
Section titled “How to invoke”/t1k:marketing:ua:attributionUA Attribution
Section titled “UA Attribution”Measuring where installs come from and what they’re worth.
When to Use
Section titled “When to Use”- Setting up MMP integration (AppsFlyer / Adjust / Singular)
- Configuring SKAdNetwork conversion values
- Reading attribution reports and diagnosing discrepancies
- Handling deferred deep links
Status
Section titled “Status”Stub — focus module, to be filled in.
References
Section titled “References”- TBD
Gotchas
Section titled “Gotchas”- SKAdNetwork postbacks are aggregated and delayed (24-48h+) — never alarm on day-of attribution gaps for iOS campaigns.
- Deferred deep links break with App Clips and Universal Links if the routing service is sampled — verify on a fresh device per release.
- Fraud filters in MMPs hide real installs in low-fraud geos — periodically inspect the filter rules; one MMP default once nuked 18% of Vietnamese installs.
- Android Install Referrer requires Play Install Referrer Library v2+ — older versions silently return empty referrer.