t1k:marketing:core:target-audience-research
| Field | Value |
|---|---|
| Module | core |
| Version | 1.6.4 |
| Effort | medium |
| Tools | — |
How to invoke
Section titled “How to invoke”/t1k:marketing:core:target-audience-researchTarget Audience Research
Section titled “Target Audience Research”Practical methods for identifying and interviewing the people your product is for.
When to Use
Section titled “When to Use”- Planning customer interviews
- Segmenting users by behaviour, value, or JTBD
- Drafting or updating personas
Status
Section titled “Status”Stub — to be filled in.
References
Section titled “References”- TBD
Gotchas
Section titled “Gotchas”- Self-reported survey data overstates intent — pair every survey with at least one behavioral signal (install logs, in-app analytics, install-to-D1 retention).
- JTBD interviews are conducted, not transcribed — verbatim transcripts without an interviewer’s coded synthesis miss the underlying job pattern.
- Persona inflation — more than 3-4 personas in a small-team kit usually means weak segmentation, not rich segmentation.