t1k:marketing:iaa:rewarded-video-design
| Field | Value |
|---|---|
| Module | iaa |
| Version | 0.3.4 |
| Effort | medium |
| Tools | — |
How to invoke
Section titled “How to invoke”/t1k:marketing:iaa:rewarded-video-designRewarded Video Design
Section titled “Rewarded Video Design”Rewarded Video Design helps monetization PMs and live-ops designers build opt-in video placements that players willingly engage with. Rewarded video is the highest-eCPM format in mobile and, when triggered correctly, improves both ARPDAU and retention — but poor trigger placement or over-rewarding kills the economy. This skill covers trigger point selection, reward sizing, engagement loop integration, and eCPM benchmarks by genre.
When to Use
Section titled “When to Use”- Designing rewarded video placement points for a new hyper-casual or mid-core title
- Auditing why rewarded video opt-in rate has fallen below genre benchmark (< 30% DAU)
- Deciding reward currency amounts without disrupting the in-game economy balance
Purpose
Section titled “Purpose”This skill resolves trigger placement, reward value, and loop integration questions for rewarded video units. It is used by monetization PMs, live-ops designers, and economy designers. It supports decisions about where to surface video CTA buttons, what the reward should be, and how to avoid over-rewarding that collapses IAP. It does NOT cover mediation network config or eCPM floor setting — those belong to mediation-waterfall-strategy.
Status
Section titled “Status”Stub — deepen iteratively via /t1k:sync-back as real usage drives priority. Priority sources for when deepening: brainstorm rewarded trigger taxonomy, genre eCPM benchmark table.
References
Section titled “References”- See brainstorm: theonekit-core/plans/reports/sales-modules-brainstorm-260527-1625.md
- Sibling module:
monetization(per-network SDK setup) —iaacovers cross-network FORMAT and PLACEMENT strategy