t1k:marketing:b2b:icp

Field	Value
Module	`b2b`
Version	`0.2.4`
Effort	`medium`
Tools	—

How to invoke

/t1k:marketing:b2b:icp

Ideal Customer Profile (ICP)

Defines and refines the Ideal Customer Profile for Playable Labs’ B2B services motion. Used by the sales lead and BD team to build and qualify outbound target lists, set scoring criteria, and ensure that discovery calls start with accounts that match Playable Labs’ sweet spot — studios spending meaningfully on UA, running complex ad network stacks, and producing creatives at scale. This skill covers ICP construction from scratch, refresh after win/loss reviews, and ABM list generation.

When to Use

Building an ICP profile for an outbound campaign targeting hypercasual or hybrid-casual studios
Scoring an inbound lead against existing ICP criteria before accepting a discovery call
Refreshing ICP criteria after a quarterly win/loss review reveals a new genre cluster or spend tier

Status

Stub — deepen iteratively via /t1k:sync-back as real usage surfaces priority.

References

See brainstorm: theonekit-core/plans/reports/sales-modules-brainstorm-260527-1625.md
Cross-kit: t1k:contract-review (clause review), t1k:negotiation (multi-round playbook) — both ship from theonekit-core:t1k-extended