t1k:marketing:ua:creatives
| Field | Value |
|---|---|
| Module | ua |
| Version | 1.8.4 |
| Effort | high |
| Tools | — |
How to invoke
Section titled “How to invoke”/t1k:marketing:ua:creativesUA Creatives
Section titled “UA Creatives”Producing and testing paid acquisition creatives at scale.
When to Use
Section titled “When to Use”- Briefing video ad or playable ad concepts
- Running creative testing frameworks (e.g. 3-act iteration, CTR/IPM triage)
- Analysing hook rate, first-frame stopping power, fatigue curves
Status
Section titled “Status”Stub — focus module, to be filled in.
References
Section titled “References”- TBD
Gotchas
Section titled “Gotchas”- Hook rate (3s view-through) predicts IPM, not ROAS — a 30% hook rate with bad install-to-purchase still fails on tROAS.
- Concept testing requires N=3+ variants per concept — one variant of one concept is not a test.
- Playable preview vs full playable diverges — the preview ad networks generate is not what users get; supply your own preview frame.
- Creative refresh cadence varies by network — Meta wants 5-7 days, TikTok 3-5, AppLovin 7-10. One refresh policy across networks underperforms.